The Little Black Book of Influencer Marketing is a resource that provides you with the tools and strategies you need to achieve your marketing goals. Social media management goal is to get you more followers to that you can get more sales.
The Little Black Book of Influencer Marketing is a resource that provides you with the tools and strategies you need to achieve your marketing goals. This book will show you how to identify potential influencers, create a plan for working with them, and measure the impact of their efforts so you can take action on what works best for your business.
The Little Black Book of Influencer Marketing is the definitive guide to influencer marketing. It’s for anyone who wants to learn how to use influencers to promote their business.
The book isn’t just about understanding the basics of influencer marketing, it’s also packed with tips, strategies and ideas for getting the most from your campaign.
We’ve included case studies from some of our clients to show you what works and what doesn’t. We’ve also included our favourite tools that we use day-to-day, so you can get started right away.
What is influencer marketing?
Influencer marketing is a form of marketing in which brands leverage influential people to reach target customers. The goal is to create strategies that help businesses reach target audiences, while increasing brand awareness and sales through recommendations from trusted sources.
How does it work?
The basic principle of influencer marketing is simple: Create a campaign around a topic that your audience cares about, then find an influential person who shares the same passion and send them your product or service — for free! By doing so, you’ll promote your brand to their followers who will see your product as something they should purchase.
What makes it so effective?
Influencers have an enormous impact on consumers’ purchasing decisions. According to a study by McKinsey & Company, 91% of millennials trust recommendations from friends and family over traditional advertising like TV commercials or billboards. Another study found that 69% of consumers are more likely to buy from brands recommended by someone they know or respect. With influencers providing recommendations on social media, word-of-mouth has never been easier (or more powerful)!
The Little Black Book of Influencer Marketing is a go-to resource for marketers and brands looking to manage their influencer marketing campaigns. It’s a comprehensive guide that covers everything from what you need to consider before you begin working with an influencer to how to find out the right person for your brand, how to develop content and manage existing relationships with influencers.
The book also includes case studies from companies like Nike, L’Oreal and Kraft Foods to illustrate the different types of influencers and the campaign strategies they used.