8 Ways an Artist Can Promote Their Artwork Offline

Each storyboard is made up of panels and the artist draws the entire, this is the reason why storyboard artist film is even hard to find right now. Everyday artists are being instructed by experts how to promote their art business online, in social media and in all ways digitally. The experts espouse these “must do’s and must have’s” on how an artist should market themselves virally. Yes, digital marketing is extremely important, but artists should not forget to market and promote themselves offline as well. Marketing offline is another way to drive traffic to an artist’s website and help to create new business opportunities. Overall, offline marketing helps to make sales and to brand the artist and their artwork.

Here are eight suggestions on how an artist can successfully market and brand their artwork offline:

1. Collateral Materials: An artist should promote and direct their prospects to their website every chance they can get. Website promotional opportunities should be a part of the artist’s collateral materials such as business cards, letterhead, envelopes, invoices, business checks and mailing labels. In addition, the artist’s website should appear on their email signatures, be a part of their voicemail messages, appear on any social media networks and pages that the artist is engaged in. The idea is to get prospects and other interested people to go to the artist’s website and to make contact with the artist for further information.

2. Press Releases: Press releases sent to local media provides the artist with an alternate way to present themselves and their art. Press release copy can be sent out about anything newsworthy, such as art shows, art awards, art sales, speaking engagements etc. These same press releases can reworked and recycled in order to be uploaded to many of the free press release sites on the internet too.

3. Become a Columnist: Local news publications both offline and online are always looking for good writers who can write about interesting things and interesting ways. These are non paying positions, but the continuing publicity is an incredible way for an artist to gain more exposure to people who are interested in art. Become the local art expert in your area and reap the benefits in more traffic and more art sales.

4. Networking Events: Local networking events are an excellent way for an artist to meet people and will allow an artist an opportunity to promote their artwork. While at these events an artist should try to make a good first impression and not try to sell everyone. If an artist tries to use any high pressure sales tactics and pushiness, the networking attempts will fail. A networking event is a place to meet people and to develop professional relationships. If the artist is unsure how to “network” call and ask the event administrator or promoter or even someone who attends a lot of networking events on how to handle yourself. They will be glad to advise the artist on how this is done effectively.

5. Speak at Non Profits Events: Non-profits and charities always have monthly membership meetings and they are always looking for guest speakers to attend and speak to their membership. This is the ultimate venue for anyone in terms of “networking”. The artist has a captive audience, their complete attention and the artist controls the message. What could be better than that? If the artist is scared of public speaking and most everyone is, the more that the artist does it, the easier it gets. If the artist needs any training in this area they should join a local Toastmasters group to help.

6. Write Interesting and Helpful Articles: Editors of newspapers, magazines and newsletters are all looking for good, timely and informative article content. Just make sure the content is well written, grammatically correct and helps the reader to solve a problem or is able to inform the reader of something of value. Do not write a self serving commercial, otherwise, you will not be asked to write again. These same people may be looking for interesting interviews. Propose this to the editor as well as writing articles, as it is another way in which to get more exposure this way. The same articles can be uploaded to article sites on the internet too.

7. Publish a Newsletter: A printed newsletter is an excellent way to present and to promote the artist and their art. Newsletters also provide the artist with an effective way to brand their art business. Newsletters are a message solely controlled by the artist and can be targeted directly to the artist’s audience. Newsletters can be handed out at networking events, brochure inserts or used as handouts. Newsletters can also be left in shops and stores at the counter to be picked up for further distribution.

8. Join Trade Related Organizations: Trade organizations are another way to meet people and decision makers related to the art business. Remember, it is not just enough to be a member, become active, get on committees and become a valuable part of the organization. By doing this, the artist then becomes much more visible and well known to the other members. If these organizations have related trade events and trade shows, get involved, attend or help out.

In our local communities, on a state wide basis and regionally, there are a lot of different ways and different media that an artist can use to promote and market their art. Offline marketing opportunities are usually local in nature but if done consistently, effectively and well, will eventually lead to more website traffic and more art sales. Offline promotion also supports an artists’ branding campaign which always should lead back to the artist’s website, their online presence and to the artist’s artwork.

Article Source: http://EzineArticles.com/5202898

7 Steps in Selecting the Best Caterer For Your Wedding

Picnic hampers Sydney will include smoked salmon, cream cheese, capers & dill in their menu. The wedding reception is one of the most important and meticulous parts of the wedding planning since it involves many people to negotiate with. The reception venue and the caterer are the most crucial sub-parts of the entire wedding because you need two parties to negotiate and coordinate with in order to make the reception party a success.

The venue manager can help you with the place by sprucing it up and providing tables and chairs if he/she has a contact or as a package with the venue. Once that’s settled, you only need the florist to style and decorate the area to make it more pleasing. In contrast to the caterer, you will need to look for a company that commits 101% from their planning to execution and in providing excellent service.

With that said, here are the 7 crucial steps you need to take when selecting the best caterer:

(1) If the caterer is recommended by someone you know, you should still ask around for references aside from your contact/connection

This is crucial because you’ll never know if the caterer and the person you know are friends for a long time. It may be unfair to think that the person who recommended the caterer is biased since they know each other, but you need to know the real deal with this caterer even before you talk to the manager.

Ask around for references from other people who know the catering manager and the company. If they are reputable and has a good background, it might be worth the try.

(2) Check the caterer’s reputation

There are ways to find out the reputation of caterers aside from word-of-mouth recommendations and background checks. If the caterer has a website, you should check it and look for testimonials from previous clients. Or you may look for wedding planners’ websites and check their list of recommended caterers as well as feedbacks from their own clients. Bridal forums are also helpful and you’ll get more unbiased feedbacks from other couples and/or brides.

(3) What was your first impression when you contacted the catering manager/officer? Gauge their customer service from the day you contacted them

It may not always be true that first impressions last, but businesses must know their obligations to their clients and would-be clients from the time they are contacted. It’s not good customer service if the person you talked to did not spend time and effort in explaining briefly the scope of their service, pricing and thanking you for showing interest in their business.

Another good gesture from a reputable caterer is to invite you to their office to have a look at their services in fine print, their menu and possibly a taste test of their menu if they schedule you on a preparation day.

(4) Food tasting at the caterer’s office/kitchen

This is crucial especially if you are looking for a caterer who is known for their menu. You need to taste to believe, so to speak. A good caterer may not always have available food samples, but a great caterer will schedule you to have a taste test when they are preparing for an upcoming event. So it’s best to come back at the caterer’s office/kitchen when you are invited for a taste test.

(5) Review the caterer’s terms and conditions [contract]

It’s best to ask questions regarding the contract while you are still at the caterer’s place because there might be some items that are written in fine print. Ask about add-on fees such as the cutting and serving of the wedding cake to guests, special requests to the wait staff from guests [e.g. getting additional chairs, serving them when there’s a buffet, etc.]. It’s best to ask now instead of facing a bill that is way beyond the negotiated amount.

(6) Ask about the wait staff and catering crew

A reputable caterer will always have an experienced staff and crew especially if they are commissioned to cater a huge occasion and venue. Typically, this will cost more, but you’ll definitely get the best service.

(7) Always observe the caterer’s response to your questions and see if you are connecting and on the same page

The best caterer will always give a pleasant and welcoming response to his/her would-be client. Not only because it is sure money when a client is warm and agreeable, but a reputable caterer will go an extra mile to give the client his/her best impression and business proposition from day one.

Many couples have the trouble of choosing the best caterer for their wedding reception especially when there’s no one their connections who know a reputable one. It’s almost always a guessing game for those who do not have the internet to rely to, but trusting your instincts when you call and meet the caterer to gauge his/her offerings might help. Negotiate, ask questions and ask around to get information, and take it from there.

Article Source: http://EzineArticles.com/3723419

How to Turn Your Love of Cooking Into a Home Based Catering Business

Catering company Sydney takes pride in creating exceptional food during company event. Have you ever dreamed of having a home based catering business? If you have a love of cooking this would be a great career.

In many homes nowadays both parents are working. Economic pressures require a double income. Schedules are hectic and it is very difficult to prepare wholesome, nutritious meals.

A catering business can be very lucrative in providing daily meals for these families (singles or couples). You would not only be preparing delicious meals but eliminating the stress that these people feel when they under the pressure of shopping and cooking. They would have more time to enjoy each other and do the things they enjoy most.

Before you jump into your apron, here are some things you want to consider:

1. What will be the name of your business?

2. Are you doing this by yourself or will you have a partner? If you have a partner will you both be responsible for the cooking, or will one take care of the administrative duties? In the future you may find the need to hire a cook. Dependability is a required.

3. Create a business plan that you can use if you need to get financing.

4. Check with your local food administration authorities about the laws governing your type of business. Find out the appropriate licenses and permits you will need. Check into these details first so you will not have problems in the future.

5. Decide on what types of meals you are going to provide. You will want to include two or three choices daily. Once you establish your clientele you can give them an order form of the various meals available on certain days. You can establish the time frame you want to maintain. A week or two ahead have the forms returned to you. You can come up with a computerized form that you can email your clients and they can email you their choices. Do whatever you can to automate your business and eliminate unnecessary legwork. You will have to decide what works best for you. You will want a week’s notice for shopping and preparation purposes.

If you want to specialize utilizing your specific cooking/baking talents, your catering service could be for special soups, desserts or birthday cakes. This is your choice.

6. Pricing your meals will be more of a challenge. You will want to keep your costs as low as possible in order to have a desirable profit. Call other catering businesses to get an idea of what your completion is charging. You do not want to price your meals so high that you will price yourself out of the market. Allow for a fluctuation margin in market prices.

7. You will want to buy in bulk. Get a membership at your local wholesale club. This will save you quite a bit. You still want to be a savvy shopper as there are times when your local supermarket’s prices are lower than the wholesale club.

8. Bulk shopping will necessitate your knowledge of the shelf life of the foods you are storing. When in doubt of how to, and how long to store food items, the internet holds a wealth of information at your fingertips.

9. How are you going to advertise your business? Of course, word of mouth continues to be one of the best forms of advertisement. You should consider flyers, or posters that you can leave at various businesses in your area. You will be able to create and print these on your computer. This will cut printing costs. Newspapers and mail coupon services can get the word out to many, but will be more costly.

You may want to consider designing a web page so that you can create an internet presence. Print up business cards including your web address. Get permission to leave this in places such as the doctor’s office, dentist, or hairdresser. Design your website so you have your weekly choices listed and your contact information.

10. If you go this route, you will want to find a web hosting company that also provides you internet marketing tools. I know of one company that has a bulk emailing program, with an auto responder where you can set up various campaigns. It also provides a video producer with templates that you can create for your specific business. The best part of this company is that they have training by professionals in the industry. If you are a cook, more than likely, you are not overly versed in computers!

11. How are you going to get the meals to your customers? They can pick them up from your home or you could deliver to their place for a set fee. You will need to put great thought into planning your cooking and delivery schedule. As a suggestion, allow yourself about one hour to an hour and a half.

12. What type of containers are you going to use to pack your meals? As there is a possibility that the food may need to be reheated, you will have to take this into consideration when purchasing containers. Look into microwavable items. A wholesale club usually has great prices on food containers.

13. Be a good planner. The internet will provide you with an endless supply of recipes and ideas for different meals. If you are cooking for a family with children, take this into consideration. Spicy does not always work with little ones!

14. When you purchase your fresh produce make sure it is cleaned properly and when possible cut and ready for use.

15. Keep a cautious eye on your costs.

16. You want to develop a good relationship with your clients. When possible, satisfy special requests. Always be the type of person that you would want to work with.

17. As suppliers are an important element in your business you want to develop a good relationship in this area. This will go a long way in getting better service.

It is up to you to decide on how large of a business you want to create. A small business will be easier to handle. Once it grows it will necessitate hiring additional staff members. But then again this would translate into greater revenue.

As an added suggestion, be sure to keep your recipes either on the computer or in a binder in protective sheets. Who know, someday you can add to your business profits by publishing a cookbook of your catering recipes.

I hope that your love of cooking will be the first step to initiating a profitable home based catering business. I wish you all the best and a kitchen filled with aromas of happiness and success! Go here to start for a catering business.

Article Source: http://EzineArticles.com/3711238