While SEO work around your search engine rankings, social media optimization (SMO) helps your brand build and maintain a strong online presence, which is a crucial aspect for a business to grow. Social media management has powerful marketing tools that they developed overtime for their clients.
Social media channels like Facebook, Twitter and LinkedIn can turn into your marketing weapons if you know how to optimize your content for your audience. Yes, from posts to tweets, general information to personal experiences and stories, all that matters to the viewers or users is content. Creating relevant and quality content and making it engaging and compelling enough by including videos and images to have your audience convinced to read and share can work wonders for your business in terms of online presence.
Talking about it, let’s take a glance how you can optimize your content rock on top five social media channels.
Say it All in Brief Tweets
Twitter has been quite a celebrated social media channel lately. Adhering to its 140 character-limit, marketers can go concise and precise with their content to share without having to spend much time on expounding details, what you usually do on other social networks.
Whether you want to announce an upcoming event or sale or just bring to users’ attention your latest blog, you can simply go ahead with one-liners or short, to the point summaries to have your audience informed and engaged.
Be Short but Meaningful on Facebook
Facebook is a great platform to express, share and tell things about your brand products and services. However, the best way to ensure you reach as many prospects and customers as possible, be controversial with your updates.
Create a balance of business and pleasure in your marketing messages to encourage click-throughs. While you try to make your content informative and relatable, make sure it is accessible and friendly too and fit in well with the rest of the news feed.
Have a Professional Word on LinkedIn
From sharing content to discussing trends to connecting with professionals and recruiting professionals, LinkedIn has come up as a one of a kind networking platform.
As LinkedIn is a professional platform, you need to make sure the tone of your messages or information you share is sophisticated and professional. Create discussions around topics and content related to your industry. You messages should include content that invite conversations and discussion.
Yes, Instagram Too
Although many business owners are yet to realise its importance, Instagram is doing a great job of helping businesses market their products and services. Using images and videos and most importantly hash tags in your captions you can be part of conversations and promote your brand and business too.
Each platform focuses on different ways to socialize and to make the most of these platforms you need to know the tactics to optimize your content to be presented on these networks. Grab now the quality time to optimize your brands in social media.
18th Technology offers social media consulting services. And our brands of social media optimization, services involve making your content easier to share also integrating your social media campaign.
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