Category: My Blog

If you want bigger signs like a sky signs, signage Sydney also have that kind of format. Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.

Branding separates you from your competition and gives you credibility. It’s what makes people want to tell other people about you, and makes them want to invest and buy from you again and again. Without branding businesses cannot survive.

Your Visibility is more important than your ability. It is important to be visible. To increase your visibility Branding is important to the recognition of your business. People need to know who you are, remember you, prefer to buy from you and refer other people to you. See the following and you should aim for Brand Insistence and Brand Advocacy.

a. Brand Awareness – they know your name

b. Brand preference – prefer to use you when possible

c. Brand insistence – will only buy your product or service

d. Brand advocacy – they tell other people about you

Develop a strong Logo and a Slogan for your business using something that is memorable so people will remember the name.

It’s important to control your Brand. A lack of brand control is like having no-one at the steering wheel when driving, you need to control it.

1) Your Brand is whatever people’s first impression is of you.

2) It should be consistent

3) It should be congruent – everything in your business should be in line with your Brand

4) It creates loyal clients

5) It should make the clients feel they are getting value

6) It should invoke an emotional experience

7) It should be something people can relate to

Points your want you need to consider when Branding

a. Profitability – will it help you become profitable

b. Marketability – is it something you can Market

c. Credibility – is it Credible

d. Visability – how will you make it visible

e. Invisability – you need to ensure you stand out and you are not invisible

f. Instability – does it invoke stability

For long term Brand Equity consider the following:

1. The money required to Brand yourself

2. How to Brand yourself

3. What to Brand

4. Is it consistent and congruent with you and your business

5. When you look in the mirror is it something you can relate to

Considerations:

• Personal Branding (remember it is a representation of yourself)
• Brand Association (Brand your business so it is congruent with your personal Branding)
• Brand Innovation (is it different and innovative)
• Brand Credibility (is it credible so it is perceived as positive by your prospects)
• Branding is difficult to do
• Each time a client buys or invests in you, you have correctly Branded yourself
• Branding is a Creative Art
• Branding requires presentation, persuasive selling and negotiation
• When a person is Branded they create their own mark
• Analyzing your prospective clients motivation to buy is key to building your Brand
• Branding by message control – Be sure that you control the message you are putting out.

Reasons people will buy from you.

1. They have a problem you can solve for them

2. They have a problem or need but are not sure if it can be solved

(Brand to convince them that you are the authority – not just an expert)

3. The person has zero need for your product or service but you convince them they need it

4. People will buy from you to alleviate dissatisfaction with another product or service

5. You promote your product or service to whatever they currently have – this is Brand positioning

6. You overcome their fear of change and persuade them to step outside of their comfort zone – having a Brand gives them peace of mind

7. You Brand yourself as a natural extension to their lives. A compliment rather than a disruptive change.

Basic Rules:

1. The customer is always right

2. When in doubt refer back to number 1

There is a difference between needs and wants

There are 5 basic fears preventing people from taking action. A Branded individual, product or service can overcome these.

a. Fear

b. Procrastination or lack of focus

c. Lack of Education

d. Time Management

e. Accountability

Successful businesses talk about what they “can” do for the client, the average business talks about what “it is” they can do for the client. Brand to the WIFM formula and take care of the SO WHAT.

People will buy the brand rather than the product. Your reputation is linked directly to your Brand.

i.e Labeled Handbags, Clothing, Shoes, Coffee shops, Restaurants and more.

People do business with you not because you have the best product but because they like and trust you. This is something you cannot buy.

People don’t buy car insurance they buy security. Branding gives people a sense of security.

It’s important to understand the primary and secondary influences.

a. Primary – reasons they buy without thinking

b. Secondary – these are excuses and reasons people rationalize why they shouldn’t buy

All buying decisions are emotional, rarely logical. People will invest logically but buy emotionally. Your Branding needs to set up the framework to match this.

You need to understand the left versus the right brain decision making. Left brains think rationally, numbers etc. the right brain person thinks artistically and creatively (45% left brained, 45% right brained and 10% both) Build your Brand so it appeals to both left and right brained people – it will be your key to success.

Find the emotional red button that would make people buy your product or service and build your Brand around it. The best way to do this is to create surveys so you are asking your prospective customer directly.

6 Ways to Brand yourself.

1. Achievement

2. Association

3. Authoring a book

4. Reciprocation

5. 3rd Party recognition

6. Charitable donation

Always under promise and over deliver

Launch then link all elements of your business and any other businesses you have to that Brand. There should be congruency throughout your business so everything relates to everything else.

In other words your signage, websites, stationery, business cards and everything in your business should reflect your logo and slogan and have the same colors and text so they are uniform and people will remember you. It is best NOT to use your name.

Appearance is also a key element, you should dress according to the type of business you are in, and the type of image you wish to portray. Remember your appearance reflects your business, so dress accordingly in congruence with your business.

Using Hotmail, Gmail and other similar generic email addresses does not give status to your business, Use email addresses that reflect your business, preferably the same email address as your website. Before using your first name in email addresses consider that first names in email addresses tend to indicate a small company. If you are looking to appear as a big company use something more corporate.

It isn’t easy to do but if you master it your business will become recognized and successful.

For more information on growing a successful business check this.

Article Source: http://EzineArticles.com/7461955

“Yoga is invigoration in relaxation. Freedom in routine. Confidence in self control. Energy within and energy without”

What is “Yoga”?

Pilates is one of the top fitness trend around the world and so there are gyms which offers for a Pilates instructor course. The word “Yoga” is derived from Sanskrit which means “union”. Yoga is a practice which uses postures and breathing techniques to induce relaxation and improve strength. There are Yoga “pose” ~ or “asana” ~ offers you to become more aware of your body, mind, and environment. There are many kinds of Yoga, ranging from gentle level Hatha Yoga to more intense such as Bikram Yoga. Every form of Yoga improves your health benefits from head to toe ~ your muscles, bones, and joints.

*Please always consult your physician prior to attempt any of these yoga poses and movements or using yoga as a treatment for any injury!

Don’t Underestimate the Power of Yoga

I started taking Yoga few years ago. I had never known what a powerful one hour of Yoga class can do to your body and especially your mind. When I entered the class for the very first time, I thought to myself ‘here we go, this is going to be a very easy stretching and flexibility without a drop of sweat during this session’. In the first few minutes through our Yoga ‘warm-up’, surprisingly I can feel sweat drops rolling on my back.

Mind can heal the Body ~ Namaste

I find this true that all Yoga makes people more accepting and loving toward themselves and their body. Often, it’s not the intense hard core cardio or kickboxing classes or weight lifting training you need, but rather a relaxing or energizing class, depending on your symptoms. Consult with your physician prior to taking any of these classes, or attempt to perform any of these Yoga poses.

However, I learn that there’s a misconception to some that Yoga is only about relaxation. There are some basic Yoga signature “poses” ~ or “asanas” ~ such as “Sun Salutation”, “Mountain Pose”, “Cobra”, or even “Warrior 2″ surprisingly can be stimulating to your body. Tight muscles throughout your body, back, shoulders, legs, arms, including your facial expression can be a factor in pain, and calming your nervous system will help relax them. To get the most effective benefits, I personally recommend skipping the hard-core Yoga and other intense trainings and emphasize meditation and stretching. You’re never too young or too old to reap the health benefits of Yoga. As each pose names sound as intimidating to you, believe me they are very simple to follow. Find out and discover yourself how Yoga poses ” will help you relax, refresh, and restart your engine, soul, mind, and body.

YOGA is best natural Rx *

Stay Healthy. Think Healthy. Body and Mind. There are more scientific proof that YOGA offers more health benefits than just mind relaxation, breathing exercise, meditation, muscle stretching, strength, and flexibility.

Health Benefits to Muscles, Bones, and Joints: Not only it can improve endurance, but a regular Yoga exercise can help and maintain your body strong, as it involves all muscles areas in performing any of ‘poses’ ~ ‘asanas’ ~ to hold and balance postures, strengthening your feet, hands, shoulders, lower back, abs, hip, legs, and shoulders. Yoga’s stretching and breathing exercises improve your flexibility, helping joints, tendons, and muscles stay limber. As with treating a back pain, try a much calming and gentle practice, such as “corpse” pose. Yoga is often prescribed to help heal various injuries*, including repetitive strain injuries, knee and back injuries, pulled hamstrings, even minor skin burns. Improve Bone Density: Yoga is also said to be an excellent weight-bearing exercise that can improve your bone density; particularly beneficial for women approaching menopause, since Yoga can help ward off osteoporosis, or thinning of the bone.

Depression Cure: A recent study has stated that Yoga helps your body produce serotonin, a natural antidepressant, and helps lower cortisol levels, which are elevated in people with depression. A study showed that people who took a 1-hour Yoga class, three times a week for two months, said they felt less depressed, angry, and anxious. Most of them felt their depression had went into remission.

Benefits to Cardivascular system: Yoga has tremendous health benefits to your heart. The powerful “poses” or “asanas” keep your blood flowing while focusing on breathing. It is a cardio conditioning which strengthens core muscles while it keeps blood and oxygen circulating throughout your body. People suffering from hypertension can benefit from Yoga tremendously, as it can actually lower your heart rate and blood pressure.

Boost antioxidant for stronger Immune system: A regular Yoga practice helps boost antioxidants throughout your body, resulting a stronger immune system and increase ability to heal quicker against disease or injury. Treatment for autoimmune diseases: It can reduce the symptoms these diseases often cause, such as stiffness, malaise, fatigue, and weakness.

Reduces Anxiety and Stress: Yoga is an effective form of psychological therapy. Because yoga is a form of meditation, it results in a sense of inner peace and purpose. It has been used to help treat a wide variety of emotional and mental disorders, including acute anxiety, depression, and mood swings. Even children can benefit from yoga. Those with attention deficit disorder and hyperactivity can learn to relax and get control by using yoga breathing and yoga ‘poses’ ~ ‘asanas’. Insomnia cure: A regular Yoga practice can help cure insomnia, which promotes to better and deeper sleep. The more soundly you sleep, the fewer pain chemicals your brain secretes. In addition, it can help fight fatigue and maintain your energy throughout the day.

*Please always consult your physician prior to attempt any of these yoga poses and movements or using yoga as a treatment for any injury!

I hope you find this somehow useful. Until then, here is an inspiring quote I’d like to share with you:

“The mind is everything; what you think, you become” ~ Buddha

Until then, be safe and stay positive in mind and heart!

Article Source: http://EzineArticles.com/7138771

Each storyboard is made up of panels and the artist draws the entire, this is the reason why storyboard artist film is even hard to find right now. Everyday artists are being instructed by experts how to promote their art business online, in social media and in all ways digitally. The experts espouse these “must do’s and must have’s” on how an artist should market themselves virally. Yes, digital marketing is extremely important, but artists should not forget to market and promote themselves offline as well. Marketing offline is another way to drive traffic to an artist’s website and help to create new business opportunities. Overall, offline marketing helps to make sales and to brand the artist and their artwork.

Here are eight suggestions on how an artist can successfully market and brand their artwork offline:

1. Collateral Materials: An artist should promote and direct their prospects to their website every chance they can get. Website promotional opportunities should be a part of the artist’s collateral materials such as business cards, letterhead, envelopes, invoices, business checks and mailing labels. In addition, the artist’s website should appear on their email signatures, be a part of their voicemail messages, appear on any social media networks and pages that the artist is engaged in. The idea is to get prospects and other interested people to go to the artist’s website and to make contact with the artist for further information.

2. Press Releases: Press releases sent to local media provides the artist with an alternate way to present themselves and their art. Press release copy can be sent out about anything newsworthy, such as art shows, art awards, art sales, speaking engagements etc. These same press releases can reworked and recycled in order to be uploaded to many of the free press release sites on the internet too.

3. Become a Columnist: Local news publications both offline and online are always looking for good writers who can write about interesting things and interesting ways. These are non paying positions, but the continuing publicity is an incredible way for an artist to gain more exposure to people who are interested in art. Become the local art expert in your area and reap the benefits in more traffic and more art sales.

4. Networking Events: Local networking events are an excellent way for an artist to meet people and will allow an artist an opportunity to promote their artwork. While at these events an artist should try to make a good first impression and not try to sell everyone. If an artist tries to use any high pressure sales tactics and pushiness, the networking attempts will fail. A networking event is a place to meet people and to develop professional relationships. If the artist is unsure how to “network” call and ask the event administrator or promoter or even someone who attends a lot of networking events on how to handle yourself. They will be glad to advise the artist on how this is done effectively.

5. Speak at Non Profits Events: Non-profits and charities always have monthly membership meetings and they are always looking for guest speakers to attend and speak to their membership. This is the ultimate venue for anyone in terms of “networking”. The artist has a captive audience, their complete attention and the artist controls the message. What could be better than that? If the artist is scared of public speaking and most everyone is, the more that the artist does it, the easier it gets. If the artist needs any training in this area they should join a local Toastmasters group to help.

6. Write Interesting and Helpful Articles: Editors of newspapers, magazines and newsletters are all looking for good, timely and informative article content. Just make sure the content is well written, grammatically correct and helps the reader to solve a problem or is able to inform the reader of something of value. Do not write a self serving commercial, otherwise, you will not be asked to write again. These same people may be looking for interesting interviews. Propose this to the editor as well as writing articles, as it is another way in which to get more exposure this way. The same articles can be uploaded to article sites on the internet too.

7. Publish a Newsletter: A printed newsletter is an excellent way to present and to promote the artist and their art. Newsletters also provide the artist with an effective way to brand their art business. Newsletters are a message solely controlled by the artist and can be targeted directly to the artist’s audience. Newsletters can be handed out at networking events, brochure inserts or used as handouts. Newsletters can also be left in shops and stores at the counter to be picked up for further distribution.

8. Join Trade Related Organizations: Trade organizations are another way to meet people and decision makers related to the art business. Remember, it is not just enough to be a member, become active, get on committees and become a valuable part of the organization. By doing this, the artist then becomes much more visible and well known to the other members. If these organizations have related trade events and trade shows, get involved, attend or help out.

In our local communities, on a state wide basis and regionally, there are a lot of different ways and different media that an artist can use to promote and market their art. Offline marketing opportunities are usually local in nature but if done consistently, effectively and well, will eventually lead to more website traffic and more art sales. Offline promotion also supports an artists’ branding campaign which always should lead back to the artist’s website, their online presence and to the artist’s artwork.

Article Source: http://EzineArticles.com/5202898